University of La Sabana Enhances the Student Experience with Oracle CX
Executive Summary
Timestamp provides specialised support and continuous guidance for University of La Sabana across Oracle Engagement Cloud and Oracle Eloqua Cloud.
The project included the implementation of Customer Data Management (CDM), integrations, custom developments and Oracle CX training, strengthening platform adoption and establishing Oracle as the technology supporting the student experience.
The Challenge
University of La Sabana needed to restore confidence in its Oracle CX platform following previous experiences with partners who lacked the expertise required to support the solution effectively.
Low platform adoption, limited strategic guidance and the possibility of replacing Oracle with another technology created operational risks and uncertainty around the future of the platform.
The Solution
Timestamp took responsibility for the end-to-end support of Oracle CX, providing specialist expertise, continuous guidance and new capabilities to enhance the platform and improve the student experience.
Specialised Oracle CX Support
Continuous services for Oracle Engagement Cloud and Oracle Eloqua Cloud, ensuring platform stability and responding to evolving business requirements.
Customer Data Management and Integrations
Implementation of Customer Data Management (CDM), together with integrations and custom developments to improve student data management.
Training and User Adoption
Specialised Oracle CX training for internal users, increasing platform adoption and enabling the development of new initiatives.
Business Impact
Solution Scope
Oracle Engagement Cloud
Specialised support for managing student relationships and experiences.
Oracle Eloqua Cloud
Automation and optimisation of student communications and engagement campaigns.
Customer Data Management
Implementation of CDM, integrations and custom developments to centralise and improve student data management.
The Client
University of La Sabana is one of Colombia's leading higher education institutions, recognised for its academic excellence, student-centred approach and commitment to educational innovation.
With a strong international outlook, the university continues to drive the digital transformation of its academic services to deliver an outstanding student experience.
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