Interactive Calendar Increased Participation in Cultural Events
Executive Summary
A public administration entity wanted to make information about cultural activities more accessible and increase attendance at its events.
Timestamp implemented Smart Messaging with an interactive calendar and personalized recommendations, generating a 10% increase in event participation.
The Challenge
The entity needed to make information about cultural activities more accessible and increase attendance at events. The goal was to improve communication with citizens, making information clearer and more appealing, in order to encourage participation, promote culture and strengthen ties with the community.
The Solution
Timestamp implemented Smart Messaging to centralise the cultural agenda, share up-to-date information and offer personalised recommendations through a simple, interactive mobile experience.
Smart Messaging
Timestamp implemented a Smart Messaging solution to make it easier for citizens to access information about cultural activities.
Interactive Calendar
The solution offers an interactive calendar that users can add to their mobile devices to follow cultural events and initiatives.
Personalised Recommendations
Based on each user’s preferences and interests, the solution enables the delivery of relevant information and personalised recommendations.
Business Impact
Solution Scope
30%
Increase in campaign interaction
10%
Increase in event attendance
20%
Reduction in promotion costs
The Client
The client is a public administration responsible for the management and promotion of cultural, tourism and leisure activities for citizens. Its role includes organising and promoting a wide range of events while driving digital initiatives that improve access to cultural programmes and encourage public participation.
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